Welcome to a place where life is celebrated and good deeds are encouraged

The L4 Mission

“It is wrong to expect a reward for your struggles. The reward is the act of struggle itself, not what you win. Even though you can't expect to defeat the absurdity of the world, you must make that attempt. That's morality, that's religion. That's art. That's life. - Phil Ochs


The L4 Project was founded on April 9th, 2017 when my wife, Laura Allio, was diagnosed with Breast Cancer just six months after delivering our first and only son, James. The courage, determination and selflessness that Laura demonstrated over the following 24 months inspired thousands to look inward and make the drastic changes necessary to live a "Life worth Living."

The L4 Project stands for "Live Life Like Laura." A large portion of the proceeds from the sale of merchandise on this site will be distributed to charitable groups and individuals the exemplify the L4 lifestyle. That regardless of age, race, bank account, education or luck we all can overcome adversity and possess the ability within ourselves to help create a positive impact onto our society.

The L4 Project is a call to action for all to become the change you'd like to see in the world. To stop complaining, to stop making excuses, to identify injustices and to get your hands dirty. After all, we are here to serve a cause greater than ourselves.