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Our Mission

A word from our founder...

The L4 Project was founded on February 23, 2019... exactly one month after my wife, Laura, passed away from breast cancer at the age of 33 years old. The courage, determination and selflessness that Laura demonstrated throughout her life and during her cancer journey inspired thousands to look inward, gain perspective and make the drastic changes necessary to live a "Life worth Living." 

Laura was passionate about so many causes and organizations it's difficult to list them all. On top of that, Laura dedicated her time and wit to helping those causes raise money and promote their mission. The L4 Project seeks to continue her great work by ensuring that these noble organizations are given the financial resources need to carry out their important work.

We tapped into Laura's spirit and created a platform for charities to showcase their mission through the sale of their own online merchandise. L4 provides everyone with an easy opportunity to get involved and support their community through the purchase of. "cause-inspired" collection sold online. L4 is volunteer based and no one receives financial compensation for their work. This means that 100% of all proceeds go directly to our partner charities in perpetuity. This is GOOD. Very GOOD. 

We are young and determined. Most importantly, we have a calling and sense of responsibility to try to leave this world better than when we found it. We hope you join us, shop, support and get inspired throughout the process. Never underestimate the power of you and the dramatic impact that we can make each and every day to improve the lives of others and enrich our community.

“It is wrong to expect a reward for your struggles. The reward is the act of struggle itself, not what you win. Even though you can't expect to defeat the absurdity of the world, you must make that attempt. That's morality, that's religion. That's art. That's life." - Phil Ochs